Retail Store service is like any other customer service: it’s the act of providing customers with assistance, answering their questions, and helping them solve problems. However, there are some factors specific to this industry that make it important to learn and hone retail customer service skills. Doing so will lead to happier, more loyal customers. You should take a closer look at concepts such as retail as a service. The new generation of retail concepts is more about experiencing and discovering than about actually buying products. Classic retailers, therefore, need to thoroughly rethink their role in order to remain relevant. Multi-brand concept or pop-up stores already show what counts in the future: rousing, small-scale boutiques, eye-catching product presentation, cozy atmosphere, and plenty of opportunities to interact with the environment. Macy’s pop up experiences show that even big brands are increasingly seeing the potential in such concepts.